Adorama is a large retailing platform for all things technology. They work with software services, vr technology and the core essentials(Tv’s Headsets). Their users needed to learn about complex products, through engaging and interactive copy. Technical writing involved was clear and concise, leading Adorama to be a trustworthy source for professionals in the tech industry.
When they came to us, they had a well-designed site, but needed to translate readers to intentional buyers.